I can’t write the entire story here, so let’s make it short! I was a professional snowboarder, but an injury in 2007 made me step aside and start a skate shop and get into filming. At that time, only one snowboarding movie had been produced in Slovenia, and I was fortunate to have a short part in it. Snowboarding and skateboarding are deeply intertwined with photography, music, video, design, and business, so it’s no surprise that I eventually found my way into filming and photography.

As a sports lover, I crafted my creative identity by filming extreme sports and establishing my own company. Initially, it was just for fun. I produced, directed, and filmed short clips and trick tips with friends to help progress the Slovenian freestyle sports scene, like snowboarding and skateboarding. From there, we started making small reports and soon found ourselves working on our first big project: “Shut Up!” a snowboard film. The aim was to show that extreme sports aren’t just activities, but a lifestyle.

After the movie, I launched a video production company with a friend, and we began filming low-budget projects like TV shows, small commercials, and events.  I eventually moved to London and co-founded JRVisuals, a video production and creative agency, and here I am, still inventing and creating new stories, transforming ideas into reality.